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Plainst Technologies, firm leaders in nano technologies for medical industry, wanted an online display strategy to increase site sales, utilizing their current customer base.

Achieved a Click Through Rate of 0.68% generating a number of new sales
Stabilized minimal Cost Per Action during first 30 days
Return on Investment of 1200%
 

Challenge

Avoid over-targeting existing visitors.

Solution

A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.

Results

Achieved a Click Through Rate of 0.68% generating a number of new sales. Following the month 1 Cost Per Action adjustment, post-click revenue – generated by both dynamic retargeting and aggressive mobile campaigns – produce a Return on Investment of 1200%.

0.68% CTR

Minimal CPA

1200% ROI

From the client

Reported a 1200% ROI and numerous new customers, and exceptional mobile response rates.

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